Hot jobs + How to make your content magnetic

The power of strategic messaging.

When you're working on growing your freelance business, it's not just about identifying and finding where the right clients hang out, it's also about how you speak to them. Addressing their pain points effectively is what converts those prospects into paid clients.

A client recently told me that they booked my Growth Accelerator session after reading just ONE email that "hit home" so deeply they couldn't ignore it. Just one email. Not a fancy funnel or expensive ad campaign.

That's the power of strategic messaging that actually connects. Here's the mistake I see often: Business owners focus on what THEY want to say instead of what their AUDIENCE desperately needs to hear.

The result? Content that feels like shouting into the void.

But when you flip this script — when you identify what your audience truly cares about and address their unique pain points head-on — something magical happens. Your content becomes magnetic. It pulls ideal clients toward you because they feel genuinely seen and understood.

Ready to create this kind of connection with your audience and grow your client base?

Here's what you need to do:

  • Uncover your audience's deepest pain points (the ones keeping them up at night)

  • Turn those insights into messaging concepts and elevator pitches that hook them

  • Create content that makes your ideal clients say "Finally, someone who gets me"

Need help? If you're tired of creating content or crafting pitches that get overlooked, let's figure this out together. 

And as always, this week's list of hot jobs!

This Week’s Freelance Advocate

I’ve been reading Content Connect by Ashley Cummings every Thursday. She sends a weekly value-packed email with:

  • Writing and content marketing tips

  • Expert interviews (it’s like free consulting)

  • Analysis of the latest content trends

  • Job leads

  • + more!

Highly suggest you get on the list if you’re a content marketer or writer!

Hot jobs

Collina Digital is looking for a freelance Copywriter/Content Creator to develop and produce engaging content for a variety of clients campaigns. The ideal candidate will have a knack for storytelling, a keen eye for detail, and a deep understanding of how to create content that drives results. Pay isn’t listed. Pitch away!

Game Rant is looking for a Weekend News Editor to edit and contribute dynamic news articles to their website. The ideal candidate should both play and follow the news surrounding existing and upcoming video games as well as be available on weekends and evenings. Pay isn’t listed. Pitch away!

Razorfish Health is seeking a Freelance Senior Medical Writer to create innovative print and digital materials designed to educate healthcare professionals and patients on their client’s pharmaceutical reimbursement program. Pays up to $45/hour.

The Kitchen Conversation LLC is seeking a dedicated and talented Wellness/Recipe Developer to join as a freelance contributor to their website. You’ll be responsible for creating tasty recipes that focus on health and wellness. Pays $25+/hour for 1-2 hours/week.

Marketing Direction is a fully remote agency that serves a mix of B2B and B2C private companies. They’re on the hunt for a Strategic Lead Marketer to help craft and execute marketing plans for assigned clients, primarily located in Central Florida.

Bounds Law LLC is looking for a creative, strategic Social Media Manager to support content across three aligned brands. You’ll create and post content, manage their accounts, and more. Canva & Meta experience are required for this role. Pays $1,500+/month for ~60–80 hours/month.

iBeta Quality Assurance is seeking a skilled SEO Consultant to enhance their website’s visibility, increase online traffic, and improve their search engine rankings. They need someone who can bring expert-level SEO knowledge and a hands-on approach. Pays $30+/hour for 8+ hours/week.

Bodily is a mission-driven company revolutionizing women's health with functional, clinically-informed products and content. They’re seeking a Freelance Production Designer to support asset creation across channels on an as-needed basis. Pay isn’t listed. Pitch your rate!

Round Room Live is seeking a Freelance Broadcast Production Coordinator on a contract basis to support broadcast campaigns for a portfolio of global live entertainment touring properties. This is a 2-month engagement with the possibility to extend. Roughly 20 hours of work per week at $35/hour.

LibreChat LLC is looking for a product-driven Contract Engineer with deep TypeScript and React expertise to help them deliver game-changing features for their AI-powered platform. This is a 90-day engagement with the potential for renewal at a higher rate. ~25 hours/week. Pays $15,000 total.

At Harlow, we’re building a home for freelancers.

We’re here to help you at every stage of your journey, from getting your business off the ground and landing new clients to managing your task load and getting paid. If you want to build a sustainable business that works for you — and stay motivated and inspired along the way — then you’re in the right place.

Here are some additional ways we can support you:

Sign up for our growth accelerator, where we’ll help tackle your biggest freelance challenges head-on in a one-on-one strategy session.

Bookmark our freelance job board — it’s updated daily and has tons of open gigs.

Try our all-in-one tool that helps you manage your freelance business (invoicing, proposals, project management & more).

Check out our resource center — it’s chockfull of actionable advice to help you build a sustainable business.

Here to help. 🫶

Cheers -

Samantha & Andrea

PS: If you want to sponsor this newsletter, just hit reply! We offer a ton of cool sponsorship opportunities for those in our community who want to get their product, course, service or resources in front of our crew!